#Document scanner for mac os mojave pro#
He upset many PC pundits by simply explaining what was happening in the industry: "iPad Pro is a replacement for a notebook or a desktop for many, many people. Instead, in 2015 Apple's chief executive Tim Cook yanked out the tablecloth of accepted expectations when he rhetorically asked in an interview, "I think if you're looking at a PC, why would you buy a PC anymore? No really, why would you buy one?"
#Document scanner for mac os mojave windows#
However, Apple hasn't been actively pushing Macs at Windows users lately. A few years later, Apple's "I'm a Mac" campaign similarly invited PC users to switch and enjoy working where things were so much easier. Steve Jobs sought to sell Windows PC users a "BYOKDM" drop in replacement: the Mac mini (and Xserve).
Just over fifteen years ago in 2002, Apple shifted from "Think Different" ads associating its products with respected thinkers to "Switchers," a new campaign that played up how terrible PCs were in the words of regular people. In 2002, Apple was highlighting the PC horror stories of regular people (like Ellen Feiss) in Switchers
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